As executive director of the TransLiberation Art Coalition (TLAC), I needed a tool that could clearly and powerfully communicate who TLAC is, and why it's such an incredibly important community asset.
I felt the most effective and dynamic option would be a succinct video, capturing the people, energy and voices at our shows.
The excitement with which the community received TLAC's video was overwhelming. It's been (and continues to be) one of our most powerful fundraising, PR, marketing and networking tools.
The videographer for this piece is Jordan Biagomala.