What Does a Great Press Release Look Like?

A great press release stirs up positive PR energy, avoids ham-handed commercialism and (most importantly) does nearly all the work for the journalists who will hopefully publish your release. Here's an example I created for a new grocery store location (purely as an example):

Do you need help writing a press release? Let's connect <3

1724 Lawrence Dr, De Pere, WI 54115



Kaci Sullivan

Public Relations Director

(608) 515-9410



Verona, WI (April 23, 2019) Festival Foods announced their new Verona location, at 6020 Hometown Circle, will open Wednesday, May 15, 2019. The 68,000 square-foot building will be the second location in Dane county, following the Madison store.

The supermarket chain specializes in natural foods, organic options, catering, floral arrangements, and online shopping capabilities. Hot-food and deli selection offerings such as fresh sushi and salads will also be available.

Vice President of Communications and Public Relations, Mike Arnold, stated,” We are excited to have a presence in the Verona Community. As a company, we are dedicated to promoting the well-being of our employees, our communities, and the global environment.” Currently, Festival Foods works to raise millions of dollars for causes such as Food For Neighbors and Paws Away Hunger.

Festival Foods is based in Onalaska, WI where it was founded by the Skogen family in 1946. Since then, the company has expanded across the state, and currently employs 5,500 people over 26 supermarkets in Wisconsin.


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